{"id":3031,"date":"2015-03-08T09:52:01","date_gmt":"2015-03-08T09:52:01","guid":{"rendered":"http:\/\/www.der-arzneimittelbrief.de\/nachrichten\/?p=3031"},"modified":"2015-02-28T09:52:47","modified_gmt":"2015-02-28T09:52:47","slug":"direct-to-consumer-advertising-im-oesterreichischen-rundfunk-orf","status":"publish","type":"post","link":"https:\/\/www.der-arzneimittelbrief.de\/nachrichten\/direct-to-consumer-advertising-im-oesterreichischen-rundfunk-orf\/","title":{"rendered":"Direct-to-Consumer Advertising im \u00d6sterreichischen Rundfunk (ORF)"},"content":{"rendered":"<p>AMB 2013, 47, 16DB01 Direct-to-Consumer Advertising im \u00d6sterreichischen Rundfunk (ORF) Die direkte Bewerbung verschreibungspflichtiger Arzneimittel bei \u201eLaien\u201d (DTCA = Direct-To-Consumer Advertising) ist in Europa wie fast auf der gesamten \u00fcbrigen Welt verboten. Nur in Neuseeland und den USA d\u00fcrfen die Arzneimittelhersteller f\u00fcr verschreibungspflichtige Produkte im Fernsehen und in anderen Massenmedien werben. Die Erfahrungen aus den [&hellip;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMB 2013, 47, 16DB01 Direct-to-Consumer Advertising im \u00d6sterreichischen Rundfunk (ORF) Die direkte Bewerbung verschreibungspflichtiger Arzneimittel bei \u201eLaien\u201d (DTCA = Direct-To-Consumer Advertising) ist in Europa wie fast auf der gesamten \u00fcbrigen Welt verboten. Nur in Neuseeland und den USA d\u00fcrfen die Arzneimittelhersteller f\u00fcr verschreibungspflichtige Produkte im Fernsehen und in anderen Massenmedien werben. Die Erfahrungen aus den [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[98,696,43,99,697,698,631],"class_list":["post-3031","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-arzneimittel","tag-dcta","tag-impfung","tag-medikamente","tag-pneumokokken","tag-pneumokokken-schutzimpfung","tag-werbung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct-to-Consumer Advertising im \u00d6sterreichischen Rundfunk (ORF)<\/title>\n<meta name=\"description\" content=\"Direct-to-Consumer Advertising im \u00d6sterreichischen Rundfunk (ORF) - UNABH\u00c4NGIGE ARZNEIMITTELINFORMATIONEN hier klicken --&gt;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.der-arzneimittelbrief.de\/nachrichten\/direct-to-consumer-advertising-im-oesterreichischen-rundfunk-orf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct-to-Consumer Advertising im \u00d6sterreichischen Rundfunk (ORF)\" \/>\n<meta property=\"og:description\" content=\"Direct-to-Consumer Advertising im \u00d6sterreichischen Rundfunk (ORF) - 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